The days of when job candidates would find you in the classifieds or show up to your business in person are over. With the rise of social media, LinkedIn has become the king for not only networking, but recruiting top talent. Honestly, people don’t talk enough about how LinkedIn is a highly useful inbound marketing platform.
Using LinkedIn recruitment ads might seem like it can be intimidating, but you have more power at your fingertips than you may realize. With the ad options available, you’ll be attracting the right employees on LinkedIn faster than ever before. In the post below, you’ll learn how to attract talent on LinkedIn for your business using the power of ads.
Before you push any LinkedIn recruitment ads live, you’re going to have to determine the parameters of your audience. An important note to start off with is the more specific and relevant your target audience, the better your ads will perform. Sit down and think about what your ideal candidate looks like. Create some categories such as:
Once you dive into the audience filters available in LinkedIn recruitment ads, you’ll see just how customized you can get. Keep in mind that you will have to select at least one location before your ads go live. Attracting the right employees on LinkedIn is much easier once you’ve created your audience profile.
Now that your audience is created, you’re going to have to choose how you want your ads to appear. While there are several ad format types to choose from, paying attention to the Forecasted Results box on the right-hand side of the screen is critical. It takes all of your ad parameters into consideration. When you first start out, more than likely your decision on what ad type to use will come down to your budget.
Part of your ad format is the message you want to send. Make sure your message evokes a sense of urgency and has a clear way for candidates to take the next step. Once a potential candidate clicks on your ad, think where you want them to be routed to. Attracting the right employees on LinkedIn is about creating an engaging path through your communication.
If you want to attract talented candidates, there’s a few components that every LinkedIn Ad needs to have.
Now that you have a better idea on how to attract talent on LinkedIn, discover what other benefits a partnership with a high-quality staffing agency can bring to your organization. Give us a call to see if we’re the right solution for you or fill out our form for more information.
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